Head of Performance Marketing

£100k

London/ Hybrid

Brand

This heritage tech platform has recently received significant new PE investment and is now onto a new & exciting chapter/ growth phase.

It’s an exciting time to jump on board, and my client is looking for someone just as enthusiastic to help shape the future. If you're passionate about performance marketing and ready to make a real impact, this might be the perfect role for you.

As the new Head of Performance Marketing, you'll be at the heart of our growth strategy. We’re talking hands-on leadership—especially when it comes to Google Ads and our digital strategies.

What You'll Be Doing

Leading the Charge: Own and grow our paid performance marketing, with a strong focus on Google Ads.
Getting Stuck In: Roll up your sleeves and lead campaign strategy and execution—everything from keyword targeting to bidding and optimisation.
Making Data Your Superpower: Use campaign data and user insights to tweak, test, and improve for maximum impact.
Team Player Mode: Collaborate with Marketing, Product, Ops, and Data to align goals and drive results.
Strategic Thinking: Build a long-term vision for performance marketing, while staying hands-on and practical in the day-to-day.
Trying New Things: Experiment, A/B test, automate, and explore smart targeting to keep us ahead of the game.

Ideal background

A solid background in performance marketing with deep expertise in Google Ads (Search, Display, and Shopping).
5-10 years performance marketing experience
Prior experience of working within a tech scale-up, marketplace/ tech platform or similar. B2C experience preferred.
Analytical and technical know-how when it comes to campaign optimisation, bidding, and conversion tracking.
Great with tools like Google Analytics, attribution models, and A/B testing frameworks.
Experience running multi-channel digital campaigns (think Google, Meta, programmatic—you name it).

Benefits include:

Competitive salary, bonus and benefits that reflect your impact.
Flexible, hybrid working options to suit your lifestyle.
A chance to lead high-impact projects that shape the future of a beloved platform.
A welcoming, supportive team that values openness, diversity, and data-driven thinking.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.