​A fantastic and interesting opportunity, working at the heart of the Marketing, Digital and Communications industry!

Company Overview

Since 1978 VMA GROUP has been working as a recruitment partner to the communications and marketing industry.

With over 40 years of experience, our organisation has developed an incomparable network and a reputation for professional excellence. We are passionate about what we do, and we want to ensure that we are always providing the best possible service to the communications, marketing and digital professionals we support.

Marketing for our business has always been of the utmost importance to us. A central and essential function, aligned closely to the sales team and working in partnership with our Executive Directors and CEO.

Marketing at VMA GROUP is all about enhancing reputation, improving service and standing out from the crowd. It is a commercial function and one that can have a significant impact on the continued success of our business.

This is a fantastic opportunity to work at the heart of the marketing industry, developing your marketing knowledge, experience and network.

If you’re looking for a broad, varied and exciting marketing opportunity, working with a professional and friendly team, this role could be for you!

Purpose of the role:

• Support the growth and commercial development of VMA GROUP within the communications, marketing and digital industries, through compelling marketing, communication and digital activities.

Key Accountabilities:

• Working with the CEO and Managing Director, develop and implement a marketing strategy and plan, to support key business objectives

• Design and implement marketing campaigns to support the sales teams, targeting new businesses, sectors and professionals with compelling content, highlighting our capabilities and excellent service

• Write and create compelling content to share across digital and print media to gain maximum exposure to relevant audiences such as HR, Talent Acquisition, Communications, Marketing and Digital Directors

• Manage and enhance our company website, reviewing areas for improvement, enhancing SEO and implementing changes swiftly

• Oversee the coordination of social media channels such as Twitter, LinkedIn, YouTube with daily/regular postings across channels

• Research trends, competitors and market changes; analyse and report on results

• Design, develop, produce and update key company collateral, brochures, reports etc

• Measure communications and marketing activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality

• Provide relevant and timely reports on all marketing activity from a variety of sources

• Manage all online and in person events across the business and proactively work with the sales teams to develop event ideas

• Monitor all shared marketing mailboxes and action and respond where required

• Monitor and respond to all website enquiries, including follow up with consultants

• Monitor and manage VMA GROUPs google reviews, glassdoor reviews and any other relevant reviews and drive positive activity through consultants

• Research external opportunities, be it sponsorships, partnerships, awards or new avenues for potential growth

• Work with the CEO and Directors to develop our brand as an employer, promoting VMA

  GROUP as a great place to work

Required Skills & Experience:

• Experience of marketing in a professional organisation

• Excellent writing skills

• A CIM or similar qualification in marketing would be highly desirable

• Design experience – in particular the Adobe Software Suite (Photoshop, Illustrator, InDesign) and Canva would also be desirable

• Email marketing – experience using DotMailer would be beneficial

• Some experience of using Google Analytics would be helpful

• Capable of delivering on multiple marketing projects at the same time

• Analytical, with the ability to interpret information, news, data and research quickly and distil the most important/relevant information to inform unique and innovative new content and creation ideas

• Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and ability to multi-task

Salary & Benefits:

• Competitive basic salary, £40,000 - £50,000

• Annual bonus

• Pension scheme

• Health insurance

• Life insurance

• 25 days holiday, plus bank holidays

• Hybrid working

• Plus, other company benefits

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If you would like to find out more about this opportunity, please email Andrew Harvey at VMA GROUP at: aharvey@vmagroup.com

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