​Paid Social Manager

Exclusive opportunity for an experienced Paid Social Manager to join a 360 marketing and brand agency based in West London on a permanent basis.

The successful candidate will be responsible for developing, implementing, and refining paid social strategies for clients within the luxury, wellness and lifestyle sectors.

Great opportunity for growth, development and promotion within the company, role has line management responsibilities.

Hybrid working: 3 days in West London office, 2 from home

Roles & responsibilities:

• Develop and execute paid social media strategies across platforms, including Meta, Pinterest, LinkedIn, Twitter, TikTok, and others as relevant

• Plan, launch, and manage paid social media campaigns to meet key performance indicators (KPIs) such as reach, engagement, conversions, and ROI

• Conduct audience research and build highly targeted ad campaigns to reach specific demographics and psychographics

• Test and optimize ad creatives, formats, and placements for maximum engagement and performance.

• Work closely with the content and design teams to create compelling visuals and ad copy that align with brand messaging and goals

• Monitor and analyse campaign performance metrics, including CPC, CTR, conversion rates, and engagement rates

• Prepare and present regular performance reports, providing insights and recommendations for continuous improvement

• Stay updated on social media advertising trends, tools, and platform updates to ensure our campaigns are current and competitive

• Manage budgets effectively, making adjustments to optimize for cost-efficiency and ROI

• Conduct A/B testing to identify the most effective ad elements and audience segments

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Skills & experience:

• Strong knowledge of social media platforms (Facebook Ads Manager, Instagram, Pinterest Ads, LinkedIn Ads, TikTok Ads, etc.) and familiarity with their advertising tools

• Highly organised, motivated and self-driven

• Hands-on, with a winning, logical and result-driven mentality

• Enthusiastic about all things digital marketing & data

• Flexible team player with a great attitude

• Detail-oriented and highly organised with a demonstrated ability to multi-task and prioritise

• Excellent written and verbal communication skills for effective collaboration and reporting

• Familiarity with paid social media advertising is a plus

• Bachelor’s degree or equivalent digital marketing qualification

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Pension provision

• Hybrid working arrangements

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com