Senior Marketing Manager

​VMA GROUP & Jack Pascoe are working with awesome utilities company who are in an exciting growth phase, expanding the marketing function. This search for a positive, ambitious and hands on marketing manger is to develop implement and execute the marketing plan, which is to have a great focus on business strategy encompassing segmentation, positioning, messaging, and campaign management, leveraging both digital and traditional marketing channels to drive growth objectives.

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You will:

• Develop and implement annual Marketing & Communications plans for the business.

• Identify customer personas and create targeted collateral to support each stage of the customer journey. 

• Plan and execute demand generation and conversion initiatives, including organic and paid search campaigns, social media strategies, content creation, events, and more. 

• Manage and maintain a database of relevant contacts, leveraging demand generation marketing campaigns to drive engagement. 

• Identify business opportunities within key customer market segments to support sales and commercial objectives. 

• Build and nurture relationships with target groups, such as high-density developers, consultants, and architects. 

• Oversee the development of marketing collateral, maximizing synergies with the brand/business. 

• Contribute to content creation for blogs, white papers, website, social media, and other publications to enhance brand visibility and thought leadership. 

• Collaborate with our PR agency to foster media relationships and support PR and thought leadership initiatives. 

• Ensure brand consistency and compliance with established brand guidelines.

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Additional Eligibility Requirements:

• 3 Days minimum into office located in Coventry.

• 5 years min. experience in B2B marketing at a similar level

• Degree or equivalent in Marketing

• LinkedIn campaign manager intermediate experience essential

• CRM Experience, preferably salesforce

• Wordpress experience