Destination Marketing Manager

​Destination Marketing Manager

Exclusive opportunity for an experienced Destination Marketing Manager to join a property development organisation on a permanent basis.

Working as part of a team, the successful candidate will be responsible creating and delivering strategies that strengthen the London location as a top destination, building strong partnerships, and driving marketing initiatives as well as ultimately driving footfall, awareness, and engagement.

Hybrid working: 3 days in office, 2 from home

Roles & responsibilities:

• Develop and implement strategies to promote the area as a premier destination

• Collaborate with luxury brands, retailers, and partners to enhance customer engagement and footfall

• Build strategic partnerships with key organisations to expand reach and ROI

• Lead marketing campaigns, including digital, print, and experiential initiatives, ensuring alignment with business objectives

• Create and execute engaging events and initiatives that resonate with target audiences.

• Strengthen relationships with brands and stakeholders to encourage active participation in marketing activities

• Manage budgets to maximise marketing effectiveness and ensure efficient resource allocation

• Work closely with internal teams to deliver impactful social media, digital, and promotional content

• Establish partnerships with local communities, hotels, and tour operators to enhance visibility

• Monitor, evaluate, and report on the performance of campaigns to optimise future efforts

Skills & experience:

• Experience in retail and destination marketing, ideally within luxury fashion or similar sectors

• Strong understanding of tourism marketing, with insight into high-net-worth (HNW) drivers and trends

• Creative thinker with excellent writing and presentation skills

• Proven success in driving footfall and repositioning brands or destinations

• Passionate about customer service, with hands-on experience in client-facing roles

• Strong project management, organisation, and administrative capabilities

• Skilled in cross-team collaboration across diverse organisations

• Proficient in Excel, PowerPoint, Word, and InDesign

• Strong analytical and written communication skills

• Event management experience

• High emotional intelligence to understand and prioritise customer needs

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Medical insurance

• Life assurance

• Pension provision

• Hybrid working arrangements

• Wide range of other benefits

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com