Global Consumer Experience Manager (5-6 Month Interim)

​ROLE OVERVIEW

​VMA GROUP & Jack Pascoe are working with an international client within the unique fast moving consumer goods sector, of Vape Technology. The is a 5-6 month interim role Global Consumer Experience and is reporting directly to the Global Head of Marketing. The Global Consumer Experience Manager will be driving the agility by developing global equity of the specific category brands globally. The right candidate will lead the brand building activities with a focus on the US and key European markets and have solid experience and examples of such. As a key stakeholder in the business the successful candidate will be accountable for identifying, aligning and prioritising new strategic opportunities based on consumer needs and demand shifts. We are looking for someone with 10+ years’ experience, in similar roles in FMCG / Tobacco to be able to visit the offices 2 days a week (min), London, and truly hit the ground running to have an impact over the next half a year.

KEY RESPONSIBILITIES

• Develop key brand equity attributes and translate these into global campaigns, activation guidelines and creative assets to support the various brand projects and markets.

• Support the development of brand DNA and core brand parameters, and act as the global brand DNA guardian in all mix execution.

• Coordination & collaboration with Insights & Innovation team.

• Identify, align, validate and prioritise opportunities to drive brand awareness and equity within the key markets, and coordinate plans with all other key functions to deliver against defined objectives and targets and develop brand initiatives and investment plans;

• Play a key role in all offline and online brand marketing and campaign content e.g. packaging, social media, PR, in-store, out-of-home creative assets;

• Play a key role in the planning process, delivering input and materials for markets on brand & portfolio to enable markets to develop business plans in line with strategy and the business objectives;

• Develop campaign toolkits needed by markets for in-market activation of brand initiatives;

• Monitor brand KPIs related to equity, awareness and trial, and evolve toolkits needed to optimise in-market activation;

• Analyse more complex data sets and translate into opportunities and actions;

• Validate plans based on consumer needs vs. commercial delivery, detailing return on investment ensuring maximum benefits and results are delivered.

EXPERIENCE

• A proven marketing background in FMCG;

• Experience working with global markets;

• Experience leading and managing global creative agencies;

• Strong understanding of the driver within categories, demand shifts, consumer needs and pricing dynamics to identify new strategic opportunities;

• Planning and project management skills;

• Excellent communication, influencing and stakeholder management skills. Important to demonstrate an ability to build relationships with both internal and external stakeholders;

• Ability to demonstrate knowledge, presence and influence in senior management meetings;

• Excellent presentation skills and knowledge on how to prepare content to a high standard;

• Ability to work to tight timelines and deliver;

• Understanding of online marketing and media landscape

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