Service provider within regulated industry requires an experienced Head of Customer Communications and Brand. Leading a small team, the role holder with lead customer comms contact strategy and engagement across all channels.

Using insight and data, they will create an action plan focused on customer engagement and supports requirements for multiple large scale projects.

They will also lead brand strategy and team, channel management, campaigns, engagement and social media strategy.

Specific responsibilities include:

develop customer personas and segmentation
support community event activation
leading brand strategy and tone of voice
managing and improving channel management and customer experience at all touch points - full audit of end to end journey
fulfilling regulator's customer contact requirements
target improved customer engagement scores
lead behaviour change campaigns
responsible for media budget and agencies

Specifically looking for senior customer comms professionals from energy, utilities or public service provider within a commercial environment.

Must have a deep understanding of customer insight and segmentation development. Able to develop new proposition and strategy and lead high performing team. Able to influence leadership team.

Activate strategy, lead multi channel marketing and media spend.

Must have previous head of / lead experience of customer comms and marketing. Use to leading team and marketing spend with experience of behaviour change campaigns.

Hybrid working is three days on site.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.