Senior CRM Manager – 12 month FTC

Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.

The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.

Must be available to start within 1 month

Based in Brighton - Hybrid working – 2 days in office, 3 from home

Roles & responsibilities:

Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.
Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.
Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.
Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.
Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.
Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.
Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.
Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.

Skills & experience:

Must have retail or consumer experience
Highly organised and able to prioritise workloads and comfortable working to deadlines
Ability to use data and insights to drive decision making
Excellent written and verbal communication skills
Collaborative mindset – happy working with cross-functional teams in a fast-paced environment
Strong stakeholder engagement skills
Experience in Klayvio, PowerBI, Talon One desirable

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

Competitive salary
Generous pension provision
Hybrid working arrangements
Wide range of other benefits
Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.